Thursday, 2 July 2015

Enders predicts Murdoch may bid for Sky, again...

Apologies for the lack of posts in the last 48 hours - I had to attend a few functions yesterday, including the Henley Royal Regatta. It was a fun event although the return train ride in a carriage whose air conditioning had broken down was not particularly pleasurable.

Anyway, I see that while I took a day off to enjoy a quintessentially British day out in Sahara-like conditions Enders Analysis, founded by Claire Enders, has been talking up the prospects of Rupert Murdoch's 21st Century Fox having another crack at Sky.

In 2010, Rupert Murdoch's News Corporation (now called 21st Century Fox) gave up its pursuit of Sky amid the phone hacking scandal.  

Enders, though, is now predicting it's a matter of "when, not if" 21st Century Fox launches a bid for Sky.

Here is a key paragraph from the media " experts' " latest missive:

"With the phone hacking scandal fallout largely over and the election of a friendly government, the climate is now much more favourable to a renewed bid. With undertakings, we believe it would be approved by regulators."

And if you can't be bothered to pay for Enders's "research", Alex Spence - formerly media editor of The Times, which is owned by Rupert's Murdoch News Corporation - has written a good summary of the note for his new employer, Politico. Here is a link:


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