Bloomberg reveals Pearson planning to sell the FT - again! - part 4

Hat tip to Bloomberg - FTSE 100-listed Pearson has just confirmed it is in "advanced discussions" about selling the Financial Times, which seems to have sent the UK media scene into a complete tailspin.

I guess, too, there is a lot of egg on face for most of the media commentariat (including me, perhaps), which dismissed the Bloomberg report from earlier in the week as just a re-hash of its story from a couple of years ago.

Bloomberg reveals Pearson planning to sell the FT - again! - part 2

Bloomberg's "scoop" about FTSE 100-listed Pearson weighing a sale of the Financial Times got short yesterday shift from City analysts, media commentators and investors.

For example, here is a piece from Roy Greenslade, The Guardian's media commentator, on the Bloomberg story:

Bloomberg reveals Pearson planning to sell the FT - again!

Bloomberg has just "broken" the news that Pearson is weighing a £1 billion plus sale of the Pink' un. Here is a link to the Bloomberg exclusive:

http://www.bloomberg.com/news/articles/2015-07-20/pearson-said-to-explore-sale-of-financial-times-after-approaches