Friday, 22 January 2016

Lipin in the limelight

I'm not in the habit of giving Bloomberg much praise as the journalists that work there are pretty good at praising themselves.

However, I have to admit I rather enjoyed this - - from the mighty news outlet's M&A team.

The podcast contains an interview with Steve Lipin, a former top M&A reporter at the Wall Street Journal who now works at uber corporate comms firm Brunswick, and is carried out by some of Bloomberg's top deal reporters.

I have dealt with Lipin a few times, most recently when I was trying to stack up my story last February about 3G/Anheuser-Busch Inbev weighing a £75 billion takeover bid for SAB Miller.

I can't say he was particularly helpful with my story (I went ahead and published it anyway in the Mail on Sunday) - but if your an avid follower of mega deals then his insight on M&A journalism and PR on the podcast is definitely worthwhile listening to if you have a spare 15 minutes.

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